The process of ensuring that the planogram satisfies the criteria listed in the diagram is known as planogram compliance. A planogrammer can successfully advise on the amount of “facings” a specific product should have on a retail display by examining previous and current sales trends. POGs are often used to refer to planogram specialists. It helps retailers optimize product placement to increase sales and improve the shopping experience for customers.Ī planogram is a graphic that illustrates the placement of particular retail products on shelves or displays to encourage client purchases.Ī planogrammer or planogram expert is a person with this skill.
In retail business, a planogram is a critical tool for visual merchandising and store planning. Planograms pay close attention to point-of-sale locations as well as product placement and displays. Planogram ia a schematic tool for designing a retail store layout. What is a Planogram and Its Importance in Retail Storeĭepartment of Textiles (Fashion Technology)ĭKTE’S Textile & Engineering Institute, Ichalkaranji, India
